Blue Hair #15: Analytics, Privacy, and Traffic in the Metaverse

Note: This is from a live-stream in-world using a Shockwave server rented for the day, which offered up to 100 listeners at up to 128 kbps. There are avatars in-world typing on text, to which I am responding during the presentation.

Summary

In this episode, Dedric leads a live, in-world discussion on how Second Life businesses can measure traffic using visitor counters, sensors, and web-based analytics. He compares free and paid systems from Linden Lab, Maya Realities, Metaverse Business, SL Buzz, MetaXpand, Rabbit Glen Software, SLsensor.com, Mechanized Life, and Second Labs, showing how each tracks avatar movement, session length, repeat visits, and more.

Beyond raw numbers, Dedric also addresses privacy, performance, and ethical concerns, especially when tracking names, locations, and behavior. Through live demonstrations and charts, he shows how analytics can reveal trends over time, helping creators understand customer loyalty, sim health, and the real impact of marketing efforts in the virtual economy.

Locations & Systems Mentioned

Second Life Locations
  • YadNi’s Junkyard (Linden Lab counter)
  • Higgins (Dedric’s sim)
  • Woodbridge (Dedric’s sim)
  • lventura island (Second Labs)
  • Various parcel storefronts and clubs
Tracking & Analytics Systems
  • Linden Lab Visitor Counter (Visitor List Maker)
  • Maya Realities (Free & Paid Sensors)
  • Metaverse Business (Free & Pro)
  • SL Buzz Traffic Meter
  • MetaXpand vBillboard
  • Rabbit Glen Software (RabbitStats)
  • SLsensor.com
  • Mechanized Life
  • Second Labs (Second Analytics Sensor Cube)
Marketplaces & Tools
  • SLX Exchange
  • OnRez
  • Google Docs (PowerPoint slides)
  • Excel
  • RSS Feeds
  • Shoutcast Streaming Server

Archive Notes

  • Platform: MΔ“vio (formerly Podshow)
  • Episode Title: Blue Hair #15 – Tracking Visitors
  • Released Date: 12/29/07 06:56 pm
  • Explicit: No
  • MΔ“vio Summary: I talk about different visitor counters that can be found within virtual world of Second Life. I gave a comparison at the end between counters offered by Linden Lab, Maya Realities, Metaverse Business, SL Buzz, MetaXpand, Rabbit Glen Software, SLsensor.co
  • Tags: analytics, anaylitics, business, buzz, Counter, glen, lab, labs, life, linden
Episode Notes

I talk about different visitor counters that can be found within virtual world of Second Life. I gave a comparison at the end between counters offered by Linden Lab, Maya Realities, Metaverse Business, SL Buzz, MetaXpand, Rabbit Glen Software, SLsensor.com, Mechanized Life, and Second Labs.

Power Point slides have been published on Google Docs asΒ Blue Hair Podcast 15 – Tracking Visitors.

Linden Lab – Leda <197, 12, 52>Β (YadNi’s Junkyard)
Maya Realities – Jingbo <66, 35, 30>,Β OnRez,Β Samples
Metaverse Business – Rutz <53, 147, 176>,Β SLX Free,Β SLX Pro,Β OnRez Free,Β OnRez Pro
SL Buzz – Dirty <171, 117, 26>,Β Sample
MetaXpand – maya <31, 72, 27>,Β SLX,Β OnRez
Rabbit Glen Software – Amiaguas Binei <77, 48, 22>,Β SampleΒ (guest/guest)
Slsensor.com – Terra Tetris <189, 234, 25>,Β SLX,Β Sample
Mechanized Life – Skyridge <113, 222, 22>,Β SLX,Β OnRez,Β Sample
Second Labs – liventura island <177, 110, 26>,Β Sample

Transcript (auto-generated)
Streaming Live Audio
Presentation Slides (text)
  1. Blue Hair Episode #15 Tracking visitors in the virtual world of Second Life
  2. Linden Lab ● Product: Visitor Counter ● Script: Visitor List Maker ● Created by Aaron Linden ● Free ● Proximity based ● Open-Source ● List names of visitors ● Limited Memory ● Has problems for next-owner
  3. Maya Realities ● Free ● Multiple Sensors ● Proximity Based ● Touch for report β—‹ Last Hour β—‹ Last Day β—‹ Last Week β—‹ Last Month β—‹ Over the last hour there were 4 unique visitors and a total of 102 minutes spent in the area. The average time per visitor was 26 minutes.
  4. Maya Realities (Paid) ● Packages starting at 180 US$ for 3 Months ● Targeting real-life businesses ● Web based reports β—‹ Heat maps β—‹ Entrances β—‹ Exits β—‹ World Map β—‹ Top Countries β—‹ Sim Health β—‹ User Hours β—‹ Unique Visitors β—‹ Hourly Traffic β—‹ Weekly Traffic ● Must display opt-out sign
  5. Metaverse Business ● Free ● Reports (HUD & Text) β—‹ This week β—‹ Previous Week β—‹ Today β—‹ Yesterday ● 15 Days of statistics ● Proximity Sensor
  6. Metaverse Business (paid) ●Proximity and Collision ●400 L$ ●Web reports β—‹First month free β—‹ Monthly fee 250 L$ ●3 months statistics
  7. SL Buzz ● Product: Traffic Meter ● Free ● One per resident ● Customize look ● Proximity based ● Lifetime statistics ● Web Reports β—‹ Age β—‹ First time visitors β—‹ Repeat visitors β—‹ Payment info
  8. MetaXpand ● Product: vBillboard ● Free sensor ● Proximity based ● Multiple sensors ● Website Daily Reports β—‹ # Avatars β—‹ # Unique Avatars ● List avatar names by hour ● 2 Weeks free ad
  9. Rabbit Glen Software ● Product: Rabbit Stats ● 5 L$ per day per sensor ● Open-Source β—‹ Proximity based ● Web-based reports β—‹ Daily Weekly, Monthly Reports β—‹ Performance FPS β—‹ Time Dilation ● Multiple accounts
  10. SLsensor.com ● Product: Scannerscript ● 0 L$ Script ● 10 days free ● 50 L$ per month ● Proximity Based ● Web Reports β—‹ Daily & Weekly Profile β—‹ 48 Hours β—‹ 5 Days β—‹ 31 Days β—‹ 365 days β—‹ Months
  11. Mechanized Life ● 1000 L$ each ● Collision Based ● Web reports β—‹ Payment status β—‹ Age β—‹ Day of Week β—‹ By the hour β—‹ Past 30 Days β—‹ Top 5 visitors ● Invisible ● RSS Feed
  12. Second Labs ● Product: Second Analytics Sensor Cube ● Price: 0 L$ ● Proximity Based ● Different Packages β—‹ Free trial for 30 days β—‹ 5000 L$/month 1 sensor β—‹ 4000 L$/month 2 sensors β—‹ 3200 L$/month 5 sensors
  13. Comparison Chart
  14. References ● Linden Lab – Leda <197, 12, 52> (YadNi’s Junkyard) ● Maya Realities – Jingbo <66, 35, 30>, OnRez, Samples ● Metaverse Business – Rutz <53, 147, 176>, SLX Free, SLX Pro, OnRez Free, OnRez Pro ● SL Buzz – Dirty <171, 117, 26>, Sample ● MetaXpand – maya <31, 72, 27>, SLX, OnRez ● Rabbit Glen Software – Amiaguas Binei <77, 48, 22>, Sample (guest/guest) ● Slsensor.com – Terra Tetris <189, 234, 25>, SLX, Sample ● Mechanized Life – Skyridge <113, 222, 22>, SLX, OnRez, Sample ● Second Labs – liventura island <177, 110, 26>, Sample

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